Question: How do you turn otherwise reasonable people into bloodthirsty cash cows?
Answer: That’s easy – just follow the formula.
First – you need to find some really big lies and keep repeating them. It doesn’t matter that they’re outrageous – repeat them regularly enough with conviction and people will believe you all the same.
Second – find a threat to scare people with. That can come from just about anyone but for really effective ‘fear propaganda’ you should identify someone visible but too few in number to stand much chance when the mob turns nasty.
Third – identify ‘your people’. This should be a group of people that’s very much bigger than the group you’re pretending is a threat.
Fourth – identify victims. You must point to people who have been harmed by the ‘threat’ (even if it’s not true). Without victims to demonstrate the threat it’s harder to convince the mob (and without the mob on your side you have precisely nothing).
Fifth – Even though there’s no real threat you need to present yourself as the popular solution to the problem you’ve invented. If possible find ways to pretend that you’re taking great risks on behalf of ‘your people’. The braver and more popular you seem the more grateful ‘your people’ will be.
Sixth – create willing martyrs (it’s not helpful to be a martyr yourself). You need to stay around to profit from other peoples’ martyrdom, not to join them in their misery. Incite others to make stupid gestures, perpetrate crimes and commit acts of violence that you’re not really prepared to do yourself. It’s OK for you to say nasty things so long as there’s no comeback but if there’s any actual violence to be done you need others for that. Then any serious prosecutions will affect them, not you.
Seventh – Even though others take the fall you can profit from the argument that you are at great risk yourself. Get yourself arrested on minor charges regularly – it’ll make you seem like the victim of police harassment or a conspiracy by ‘the establishment’. Remember that ‘the establishment’ will be interpreted by your followers as whoever they’re most frightened of so DON’T ever be too specific. Let your followers imagine their own version of ‘The man’.
Eighth – Your martyrs aren’t important as people – only as martyrs. Don’t waste your own time and money trying to help them. Their sacrifice is necessary for your gain.
Ninth – keep trying to provoke backlash from the group you’ve identified as a threat. That way you get evidence of their hostility that you can use to demonise them even more. This will keep your paranoid followers convinced about the threat you imagined and also keep them devoted to (and donating to) you, personally.
Remember above all that you must have martyrs – and lots of them. If the supply of victims from your in group dries up your persuasive appeal will dry up along with it. Whatever else you do, no matter how much you have to lie you absolutely MUST keep people frightened of the out group you’ve chosen to represent the threat.
Ideally of course it’s better if there really are victims to capitalise on – they’re always the best for raising funds but if you can’t find any real victims there’s nothing to stop you making some up. Often you don’t even need to be specific – people are much more likely to respond to emotion than to actual information. Just make them feel threatened and they’ll think they know much more than they actually do.
As a Shepherd, your job is to keep the Flock interested enough to follow you. They need to identify both threats and Martyrs. If you’re really lucky someone will get badly hurt or killed – the propaganda value of tragedy can never be over-estimated.
A terrorist attack is like Gold in your bank account and if you’re persistent you can keep its memory alive to profit from for years to come.
What you really want is the slaughter of innocent people on Britain’s streets. You can make a fortune from that!
Be careful though – even the terminally stupid will work out that they’ve been conned eventually. This sort of deception, successful though it is in the short-term, won’t last forever.